I interviewed Bobbie Thomas a few days ago and got so much valuable information concerning beauty, fashion, and style, that I decided to make a few posts based on our conversation. This post offers advice from Thomas on how to successfully break into the beauty and style industry.
Thomas has years of experience in the beauty and style world, according to her Facebook page she co-hosted the Style Network’s Fashion Police and “appeared as both a co-host and guest on a variety of E! Entertainment specials, including their annual red-carpet Emmy, Golden Globe, Screen Actors Guild, and Academy Awards coverage,” the page said.
Thomas empowers women through style and beauty, and is currently the Style Editor on the Today Show where she comes up with ideas and finds products and trends to share on the show. Thomas is coming out with a book about inner and outer style in April and hopes to work with the United Nations Foundation and their GirlUp campaign in the future.
Here are Thomas’ tips on how to make it in the beauty and style industry.
- Don’t worry about what medium you want to use. Television, print, or even blogs, are just platforms that allow you to share a message.
- Figure out what you love about fashion and beauty and find your message.
“You could be spinning your wheels trying to create a website or applying for internships, but it’s important to step back and figure out exactly what you’re interested in sharing first,” Thomas said.
- Determine what makes your message unique or how you can enhance the existing conversation. For example, are you offering a fresh perspective, helping to share the conversation with a new audience, or improving the field?
“It’s not that what I do is something somebody else can’t do, but it’s important to think how you’re going to add to that,” Thomas said. “Find a way to put a unique twist on your message, and determine how you can build on or enhance what’s already out there.”
A general takeaway that worked for Thomas is to make your message stand out, no matter what field or topic interests you.
“At the end of the day, whether you are talking about fashion and beauty or finance, health,etc… We are all people and this world is based on relationships so we are all looking to offer something up in exchange for hopefully doing something we love professionally that will help us keep the lights on and pay the bills. You really have to ask yourself “What am I adding?” Thomas said.